Well, the end of an era…..i’ve given up my Rangers season ticket after 20 years.
Admittedly this is partly to do with another truly bad season – no trophies for the second year running; but in practice it is more to do with the fact that living in London means that I only attend 5-6 games a year. I also don’t like the ‘lock-in’ approach that means I have to commit to buying tickets for all European games before the draw has been made – very inflexible and no use for those not living in Glasgow.
Anyway, the way the ticket situation is these days, I can just as easily buy a ticket for the games I want to see.
Of course, so far as Rangers are concerned – they won’t notice; as technically i’ve not given it up. My brother is taking it over and paying me for it. Of course if Rangers would adopt a more realistic/ customer friendly set of processes, we would not have to tackle things this way – not much chance of that happening; football clubs remain one of the less advanced sectors in terms of customer-friendly processes. No doubt this is a legacy of demand for tickets outweighing supply – eventually they will recognise that this is rarely still the case.
