Monthly Archives: August 2007

Setanta Sports – Rubbish on Account Cancellation

Posted on August 27, 2007 by Iain

I took out a 12 month subscription to Setanta in July 07 and then found that I did not use it much (Rangers were having a very poor season so not much reason to watch). I called them in mid … Continue reading →

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The Trust Index – Introduction

Posted on August 15, 2007 by Iain

Welcome to The Trust Index – a VRM (Vendor Relationship Management*) tool that aims to help individuals differentiate between organisations that they should trust with their personal information, and those who they might not be so comfortable with. * VRM, … Continue reading →

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Irrelevant Messages

Posted on August 14, 2007 by Iain

Well here’s a surprise from the same marketing newsletter…when will they learn. Mobile operators sending ‘irrelevant’ marketing messages Consumers are fed up with the increasing number of marketing messages they are receiving from the UK’s mobile phone operators, according to … Continue reading →

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Direct Line Foul Up

Posted on August 14, 2007 by Iain

Saw this today on one of the marketing newsletters – what a farce….. Direct Line has come under fire for using misleading comparison figures on its website. A table comparing competitors’ rates with those for Direct Line’s direct access savings … Continue reading →

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