Irrelevant Messages
Well here’s a surprise from the same marketing newsletter…when will they learn.
Mobile operators sending ‘irrelevant’ marketing messages
Consumers are fed up with the increasing number of marketing messages they are receiving from the UK’s mobile phone operators, according to a new survey.
The report, commissioned by Pontis, found that 70 per cent of mobile phone users consider the marketing offers they receive irrelevant to them, with 64 per cent admitting they find the messages irritating.
Only 11 per cent of the survey’s respondents have ever bought or signed up for something after being sent an online promotion or offer by their service provider.
However, 47 per cent would be willing to change operators to one that can provide them with marketing offers and services more tailored to their lifestyles.
Guy Talmi, senior marketing director at Pontis, says: “The findings represent both good and bad news for the service provider community. On the one hand it shows that their inability to tailor services and content to the individual user’s interests and situation is not only failing to attract new revenue streams but it’s alienating their customer base.
“On the other, it clearly points to a major opportunity for those operators who can harness vital information about a user’s interests and behaviour and offer them relevant services at the right time.”
