Each time I log into my Network Solutions account I get reminded of the need to fix CRM from the outside.
They have tried really hard, and their cross-selling engine is a work of CRM art – but why oh why would you ever thinking that a Scotsman would want to buy these domains that they keep trying to sell me????????
Let’s just wait and see how long they keep trying to sell me this complete irrelevance…..I make it about 60 days so far.
Here’s a good example of the need for VRM. It seems, according an industry expert, that some retailers would be un-profitable if it were not for the monies that they make selling dubious warranties.
I’m just back from the first Project VRM planning session in Boston, lots of good progress made – ably facilitated by Joe Andrieu from Switchbook.
At the meeting were Doc Searls, Joe Andrieu, Chris Carfi, Dean Landsman, Charles Andres, Brett McDowell, Keith Hopper, Sean Bohan and me (Iain Henderson).
We agreed on a mission statement for the project:
‘Enable buyers and sellers to build mutually beneficial relationships’
Underneath that we have some project/ organisation development to do, and then a number of Mission Objectives to deploy.
More details to follow as they emerge…
