Iain @ Internet

We seem to be getting a bit closer thanks to these findings from Germany…

The need for default opt in is described in more detail in the ‘reinvent direct marketing’ paper available here.

Here’s a nice article in The Telegraph.

Well, i’ve finally found time to start blogging again, so will try to stay on top of it this time.

So, just to update on my stolen identity…Barclaycard refunded the money from 3 fraudulent transactions and sent me a new card. I wrote back to them askin if they could provide information on how this fraud was likely to have happened….and I heard nothing back from them (other than the usual marketing junk).

Needless to say, I no longer use Barclaycard, if they can’t be bothered to answer my query, then I can’t be bothered to use there service – it’s not like there is a shortage of credit card providers.

That card was one of my longest supply relationships (22 years I think), a bit weird and symptomatic that this relationship can die without even being noticed by Barclaycard and their CRM systems.