Monthly Archives: August 2008

When will we have default opt-in for marketing purposes?

We seem to be getting a bit closer thanks to these findings from Germany… The need for default opt in is described in more detail in the ‘reinvent direct marketing’ paper available here.

Share
Posted in VRM | Leave a comment

3,254 data elements stored per week on each UK citizen…

Here’s a nice article in The Telegraph.

Share
Posted in Uncategorized | Leave a comment

Catching up…

Well, i’ve finally found time to start blogging again, so will try to stay on top of it this time. So, just to update on my stolen identity…Barclaycard refunded the money from 3 fraudulent transactions and sent me a new … Continue reading

Share
Posted in Uncategorized | Leave a comment