February 2012 M T W T F S S « Sep 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Categories
Category Archives: Uncategorized
….so you think CRM works…?
Each time I log into my Network Solutions account I get reminded of the need to fix CRM from the outside. They have tried really hard, and their cross-selling engine is a work of CRM art – but why oh … Continue reading
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Warranty Inadequacies
Here’s a good example of the need for VRM. It seems, according an industry expert, that some retailers would be un-profitable if it were not for the monies that they make selling dubious warranties.
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VRM Planning Session, Berkman Institute, Harvard University, Boston
I’m just back from the first Project VRM planning session in Boston, lots of good progress made – ably facilitated by Joe Andrieu from Switchbook. At the meeting were Doc Searls, Joe Andrieu, Chris Carfi, Dean Landsman, Charles Andres, Brett … Continue reading
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The Trust Index – Introduction
Welcome to The Trust Index – a VRM (Vendor Relationship Management*) tool that aims to help individuals differentiate between organisations that they should trust with their personal information, and those who they might not be so comfortable with. * VRM, … Continue reading
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Direct Line Foul Up
Saw this today on one of the marketing newsletters – what a farce….. Direct Line has come under fire for using misleading comparison figures on its website. A table comparing competitors’ rates with those for Direct Line’s direct access savings … Continue reading
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This is just how easy it is to have 100k identities stolen…
So far as I can see, Identity Theft is very rarely about people raking through your bin; it is usually much more like this. Inside theft from within big organisations with poorly secured customer databases are a far greater threat.
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Bicycle Theft
Apparently a bike is stolen every 71 seconds somewhere in England – with central London the no 1 hotspot. ….tell me about it, i’ve has 3 stolen in London on the last 3 years, all locked in public places. What’s … Continue reading
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Intention Data
I know that intention data is going to become a bigger/ more important area in the customer/ supplier world – I just did not expect it to happen to the extent outlined in this article in The Guardian….. Now if … Continue reading
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